Insomnia Cookies, a well-known chain of late-night bakeries, has rapidly expanded across the U.S. in recent years.
Founded in a University of Pennsylvania dorm room in 2003, Insomnia Cookies now has 156 stores, and counting, operating across the U.S.
On average, Insomnia locations receive a volume of 350 calls per month. Therefore the phone system must be robust and the phones durable.
VirtualPBX fulfills this demand by connecting every existing bakery and office through a single phone network. A store in Minnesota can reach a separate branch as easily as it can reach a regional office.
For VirtualPBX, setting up a static phone network is nothing new. The ongoing challenge with Insomnia is in helping the company open new retail locations with a simple method of phone deployment.